Miffy x Cath Kidston

The Miffy x Cath Kidston collaboration collection is an artful merging of illustrative worlds, that partners the synonymously painterly florals of Cath Kidston with Dick Bruna’s classic Miffy graphic characters. Its focus is on both women and children, in line with the growing appeal of Miffy to a wide multi-generational demographic. The initial range launched in spring 2024, with further drops later in the year, along with new ranges launching in 2025. The collection includes womenswear, childrenswear, homewares, bags and accessories and was supported by a fun and engaging marketing and social media campaign, which skilfully supported both brands and encouraged a strong feeling of anticipation. The collaboration won best licensed giftware, home décor, tableware or housewares range at the 2024 UK Licensing Awards!