Miffy x Blade & Rose

Children’s apparel specialist Blade & Rose launched its first Miffy collection in October 2024. The charming new collection Miffy in the Veg Patch included signature leggings, a long-sleeve top and matching socks. The launch was supported with a strong direct-to-consumer campaign including social media posts on Instagram and Facebook, along with email marketing and influencer involvement Further launches are planned, with February 2025 seeing the arrival of a summer collection. An autumn/winter collection is planned for July 2025.